How to Do an SEO Audit for Your WordPress Website?
Learn how to do an SEO audit for your WordPress website using DiagnoSEO tools. Discover how to use different SEO tools to improve the quality of your website.
Register on DiagnoSEO and use promo code
Purchasing one Multi theme regular license on ThemeForest allows you to receive a promotional code for the DiagnoSEO tools.
DiagnoSEO is the best-in-class SEO audit tool. With the tool, you can also analyze the competition, improve the content, and much more.
Run the most complete on-page SEO audit
If you already have an account with DiagnoSEO, start with a performing and online audit of your website. The tool will examine your website in terms of over 200 search engine ranking factors. Check the home page and each type of subpage, e.g. category page, product page, blog page, post, etc. Each of these pages may contain different types of bugs to fix.
Crawl your website to find more issues
Another thing is to test all the pages of your website. SEO Crawler is available in slightly higher plans, however, it’s worth to use it. The SEO Crawler will check all pages of your website for various SEO issuers and errors, e.g. it will show you where titles are missing or duplicate. SEO Crawler by DiagnoSEO stands out from other SEO tools on the market, because it checks for not only SEO-related problems but also those related to usability, accessibility, performance, analytics, and many more.
Prepare a list of few pages and keywords
Prepare the keyword for which you want your website to be in TOP 10 and the URL of the page you want to optimize for the selected keyword.
Optimize your page for the chosen keyword
If you already have keywords and a subpage address, use the Keyword Optimization tool at the beginning. Enter a keyword and website address, and the tools will give you a full list of recommendations on what to do to make the website as technically optimized as possible for the selected word. The tool checks the website in terms of all good practices and the latest discoveries in SEO.
Analyze competitors
If your website already has implemented all the best SEO practices, but you want to go a step further with SEO optimization, use the Competitors Analysis tool. Enter a list of your top 10 or TOP 3 competitors from search engine results for the selected keyword. Also, enter the address of your website that you want to optimize.
The tool will analyze your competitors’ websites and show you exactly what your website is missing in order to improve ranking. For example, you can get information about how many words and pictures should be added on your website, what structured data to use, what should be the main keyword density, and many others.
Check for TF IDF keywords usage
Currently, in SEO, it is not only important to use the main keyword with proper density, but also to use related keywords in the text. Moreover, if you go overboard with the saturation of the main keyword, it may hurt your website. Adding related keywords, in return, can help search engines classify your article as a complete source of information. Remember that your content should be excellent, for sure better than the one used written by your competitions.
Expert tip: Read your content aloud – it should sound natural.
You are probably wondering what related words to use in your content? The TF IDF tool is used to discover these words. Just like in a Competitor Analysis tool, enter your competitors’ URLs from the TOP 10 of search engine results. You can enter up to 10 URL addresses, the more the better. Enter your website or subpage address. The tool will show you a list of keywords that are missing on your site. The most important keywords will be on the top of the list. Consider adding selected words or phrases to your website. It’s not just about adding words, but about expanding the article so that it realistically describes the missing subtopics (keywords/phrases). This will make your content more complete for the user, and search engines like Google will surely appreciate it.
Audit and improve the quality of your content
Check the content of the article published on your website with the Content Editor by DiagnoSEO. The tool checks the text for many important factors related to the readability of the article, UX, and optimization for search engines (SEO). It is the only tool on the market that checks an article so detailed. After making changes your article can meet the enterprise quality standards. Content Editor from DiagnoSEO has been used to test the content of the world’s biggest brands.
Expert tip: You can also use the Content Editor to create a new article. Enter keywords that should be included in the article (e.g. those recommended by the TF IDF tool). Content Editor will automatically check if those keywords are included in the text you are writing.
Summary
Thanks to DiagnoSEO tools, everyone can easily and quickly perform a complete website audit and make better SEO. Start with a single page audits, then crawl your entire site, optimize the selected page using the keyword optimization, and competitor analysis tool tools. Finally, improve your site content using TF IDF and Content Editor tools.
Leave a Comment